Insights
Analytics writing for operators.
Analytics Strategy
5 min readYour analytics problem is a question problem — not a tool problem
Most Series A founders buy Mixpanel, Amplitude, Looker — and still can't answer basic board questions. The tool was never the problem.
Jun 15, 2026
Analytics Strategy
5 min readWhy your dashboards aren't driving decisions
Most analytics teams build dashboards that answer questions nobody asked. Here's how to reverse-engineer from decisions back to data.
Coming soon
AI Analytics
8 min readLLMs on your data warehouse: a practical guide
Not a demo — an actual production setup. How to layer GPT-4 on Snowflake or BigQuery without hallucinating your metrics.
Coming soon
Data Modeling
6 min readThe dbt project structure that scales
Raw → Staging → Mart, with test coverage that catches issues before your CEO sees them.
Coming soon
Product Analytics
7 min readNorth Star Metric — the decision framework
Every Series A company needs one. Here's how to pick it, instrument it, and make sure it's not a vanity metric in disguise.
Coming soon
Infrastructure
9 min readSnowflake vs BigQuery: the honest comparison
After setting up both at 10+ companies, here's what we actually recommend — and why the answer depends on your team, not the benchmarks.
Coming soon